16 June 2026
Was this lady being too honest? 🫣🤪😂🫶
We showed our new packaging, thinking it was great, and a customer commented saying that she didn’t like it 😮
But really, that comment was exactly what we needed! Because honestly, we didn’t like it either 😅😂
We are trying to do something different in laundry, to reinvent an entire industry. Â
And the way that we designed that first packaging was actually to satisfy the way retail is currently done! But it just doesn’t nail what we are trying to do.
So, thank you!  🫶
We are sending you a free stain pen for giving us the push we needed,  and we’ve gone back to the drawing board 😂
Here’s a few shots of what we’re working on! I’ve labelled them A, B, and C so let us know which one you prefer, and we’ll make it happen!!




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1166 comments
Deborah Vaughan
I think C as it’s simple but informative.
Packaging is classy…looks like it’s been thought about!!
Peter Maycock
C. You don’t need plastic windows to show what the applicator looks like.
Cardboard packaging is recyclable and we should all strive to be more Eco conscious
Claudia McCafferty
I much prefer the look of B. It is sophisticated, as per your brand.
Hayley Waltham
B but with the qr video link from c
Pamela Russell
C is definitely my preference. It clearly shows what the product is and the QR code gives folk who don’t yet know about your wonderful products (WHY???) instant access to information. I understand about the excess packaging thing but it’s cardboard and easily recycled.
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