It's time to revolutionise laundry
We're officially live!
The moment we've all been waiting for! Since announcing the brand in March, over 30,000 amazing people have tested prototype products and joined us in our mission to revolutionise the boring laundry industry. Together, we've created the best-smelling laundry detergents and fabric softeners available. Formulated with planet-friendly, vegan, cruelty-free ingredients. Powerful plant-based stain removal. Made in the UK. Non-bio for sensitive skin.
a lifetime supply of laundry products
Our mission is to make every washload something to look forward to
Let's revolutionise laundry, together
Our purpose is to make every wash load something to look forward to, and to do that we need your input every step of the way. We'll be giving you the opportunity to test new products, see everything behind the scenes and have your say on the future of laundry products!
Scent meets Science
Clean Chemistry means we don't use any chemicals that are harmful for you to breath in, or to let out into the planet. All of our products are formulated, tested and made by expert UK chemists. The products are dye-free, vegan and cruelty-free. They don't contain any ingredients derived from animals, nor do we use any chemicals that could harm aquatic life!