It's time to revolutionise laundry
We're officially live!
The moment we've all been waiting for! Since announcing the brand in March, over 30,000 amazing people have tested prototype products and joined us in our mission to revolutionise the boring laundry industry. Together, we've created the best-smelling laundry detergents and fabric softeners available. Formulated with planet-friendly, vegan, cruelty-free ingredients. Powerful plant-based stain removal. Made in the UK. Non-bio for sensitive skin.
Our mission is to make every washload something to look forward to

Let's revolutionise laundry, together
The Laundrylab
Our purpose is to make every wash load something to look forward to, and to do that we need your input every step of the way. We'll be giving you the opportunity to test new products, see everything behind the scenes and have your say on the future of laundry products!

Happy Hour 7-9pm | Buy One Get One Half Price
Happy Hour 7-9pm! Buy one get one half price when you mix and match fragrances and make a Laundry Fragrance Cocktail.

Best smelling... but least selling? 🤭
This is officially our worst selling product… but in our initial development phase it was voted one of the best smelling!

The journey has been insane. Thank you to everyone who has been so involved with the brand from day one! And if you’ve just discovered us, we can’t wait to have your input in the future.