16 June 2026
Was this lady being too honest? 🫣🤪😂🫶
We showed our new packaging, thinking it was great, and a customer commented saying that she didn’t like it 😮
But really, that comment was exactly what we needed! Because honestly, we didn’t like it either 😅😂
We are trying to do something different in laundry, to reinvent an entire industry. Â
And the way that we designed that first packaging was actually to satisfy the way retail is currently done! But it just doesn’t nail what we are trying to do.
So, thank you!  🫶
We are sending you a free stain pen for giving us the push we needed,  and we’ve gone back to the drawing board 😂
Here’s a few shots of what we’re working on! I’ve labelled them A, B, and C so let us know which one you prefer, and we’ll make it happen!!




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1165 comments
Janice Tong-Davies
B!
Liv
I think B! :)
Penelope Cogle
B looks more sophisticated and uses less card – very elegant!
Lee
Oh hey!
Out of all of them it would be B. To me C looks more like lip gloss packaging and for the small amount of us men buying, I would walk right past it. Also definitely not the archived concept as it takes me back to my Superdrug days of pitching mascara to 80 year old ladies. #NomoreReminiscing
Deborah Vaughan
I think C as it’s simple but informative.
Packaging is classy…looks like it’s been thought about!!
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