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We're officially live! Since announcing the brand in March, over 30,000 amazing people have tested prototype products and joined us in our mission to revolutionise the boring laundry industry. Together, we've created the best-smelling laundry detergents and fabric softeners available. Formulated with planet-friendly, vegan, cruelty-free ingredients. Powerful plant-based stain removal. Made in the UK. Non-bio for sensitive skin.

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20 products

Oud Laundry Shampoo + Conditioner
Sold out
Date Night Laundry Shampoo + Conditioner
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Bahama Vibes Laundry Shampoo + Conditioner
Duvet Day Laundry Shampoo + Conditioner
Odyssey Laundry Shampoo + Conditioner
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Aurora Laundry Shampoo + Conditioner
Sold out
Celestial Laundry Shampoo + Conditioner
Save 23%
Candy Beach Laundry Shampoo + Conditioner
Sale price£9.99 Regular price£12.99
5.0
Oud Laundry Shampoo + Conditioner Refill
Sold out
Aurora Laundry Shampoo + Conditioner Refill
Duvet Day Laundry Shampoo + Conditioner Refill
Odyssey Laundry Shampoo + Conditioner Refill
Sold out
Celestial Laundry Shampoo + Conditioner Refill
Sold out
Bahama Vibes Laundry Shampoo + Conditioner Refill
Laundry Shampoo - 2 Pack
Sale priceFrom £9.99 Regular price£12.99
5.0
Laundry Conditioner - 2 Pack
Sale priceFrom £9.99 Regular price£12.99
5.0
Laundry Shampoo Refill - 2 Pack
Laundry Conditioner Refill - 2 Pack
Sold out
Date Night Laundry Shampoo + Conditioner Refill
Fragrance of the Day
Sale priceFrom £12.99
4.8