We're officially live! Since announcing the brand in March, over 30,000 amazing people have tested prototype products and joined us in our mission to revolutionise the boring laundry industry. Together, we've created the best-smelling laundry detergents and fabric softeners available. Formulated with planet-friendly, vegan, cruelty-free ingredients. Powerful plant-based stain removal. Made in the UK. Non-bio for sensitive skin.