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Since launching the brand in March 2023, over 80,000 amazing people have tested prototype products and joined us in our mission to revolutionise the boring laundry industry. Together, we've created the best-smelling laundry detergents and fabric softeners available. Formulated with planet-friendly, vegan, cruelty-free ingredients. Powerful plant-based stain removal. Made in the UK. Non-bio for sensitive skin.

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40 products

Save 23%
Discovery Samples
Sale price£10.00 Regular price£12.99
4.8
Save 23%
Discovery Bundle
Sale price£20.00 Regular price£25.98
4.9
Save 10%
A Bottle of Everything
Sale price£69.99 Regular price£77.94
Oud Laundry Shampoo + Conditioner
Date Night Laundry Shampoo + Conditioner
Aurora Laundry Shampoo + Conditioner
Save 15%
A Refill of Everything
Sale price£63.70 Regular price£74.94
On sale
Mystery Box (Subscription only)
Sale priceFrom £10.62 Regular price£12.99
4.5
Duvet Day Laundry Shampoo + Conditioner
Bahama Vibes Laundry Shampoo + Conditioner
Oud Laundry Shampoo + Conditioner Refill
Save 15%
12 Refills of Oud
Sale price£63.70 Regular price£74.94
Celestial Laundry Shampoo + Conditioner
Candy Beach Laundry Shampoo + Conditioner
Odyssey Laundry Shampoo + Conditioner
Laundry Shampoo - 2 Pack
Duvet Day Laundry Shampoo + Conditioner Refill
Odyssey Laundry Shampoo + Conditioner Refill
Aurora Laundry Shampoo + Conditioner Refill
Laundry Conditioner - 2 Pack
Celestial Laundry Shampoo + Conditioner Refill
Bahama Vibes Laundry Shampoo + Conditioner Refill
Laundry Shampoo Refill - 2 Pack
Laundry Conditioner Refill - 2 Pack