Was this lady being too honest? 🫣🤪😂🫶

16 June 2026

We showed our new packaging, thinking it was great, and a customer commented saying that she didn’t like it 😮

But really, that comment was exactly what we needed! Because honestly, we didn’t like it either 😅😂

We are trying to do something different in laundry, to reinvent an entire industry.

And the way that we designed that first packaging was actually to satisfy the way retail is currently done! But it just doesn’t nail what we are trying to do.

So, thank you! 🫶

We are sending you a free stain pen for giving us the push we needed, and we’ve gone back to the drawing board 😂

Here’s a few shots of what we’re working on! I’ve labelled them A, B, and C so let us know which one you prefer, and we’ll make it happen!!

1170 comments

Kirsty Fox

A or C for me! X

June 16, 2026 at 9:24 pm

Lucy

I really like packaging C, it looks classy and tells you more about the product. I personally would not be drawn to and buy the product, if it were in the other packaging designs.

June 16, 2026 at 9:23 pm

TJ Jacoby

B please Bob

June 16, 2026 at 9:23 pm

Tracey

I think C it gives clear and concise information about the product.

June 16, 2026 at 9:23 pm

Sue Parker

I initially thought B but it can easily be taken out if the package, D is nice but doesn’t say much about the product so I’m thinking A or C. It’s a brilliant product, works so well.

June 16, 2026 at 9:23 pm