Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳

266 comments
Sharon
Love love the all black so stylish so all black for me. High maintenance love the new box great idea for colours two great concepts well done ❤️❤️
Julie
Black on Black
‘Stay on the dark side’
Keep high maintenance as it is
Nina Andrews
1) love the writing in black gives an expensive vibe, classy 🖤
TAG: I go Black to Black
2)TAG: Fifty Shades or twilight zone🩶
3) Leave as it is :)🩷
Nicola
Black on black
High maintenance leave as it is
caz
I think keeping it simple – no gimic lettering or colouring – so for me it’s black on black I think this looks smart
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