Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Hope
For someone whose wardrobe is 90% black clothing I am SO excited to see the back to black powder! 🖤
1. For me the black on black writing feels the most luxurious
2. ‘Let’s stay on the dark side’ 🖤
‘ the gray days are over’ 🤍
3. I think with the release of another product that comes in a white box it might be a good idea to have high maintenance in a holographic print to contracts the products a bit more
Oyku Hughes
1) Silver on black as it is easier to read
2) Return to the Dark Side for Back to black tagline
3) go holographic
Nicola Merry
I love the all black idea but it would be tricky for those with impaired eyesight. Although if it’s the only box that looks all black theres a clue!
Always loved holographic on white so would definitely go with that!
Jade
1) Black on Black
2) Back to Black – Keeps darks, dark
Blanc slate – Fairer than snow, white
3) Leave as it is
Beverley Jackson
White on black for us oldies to be able to read the labels and maybe a shade darker on maintenance lettering for same reason.
I purchased maintenance powder and opened the package not realising the powder was loose inside and lost a lot of it onto the floor. So maybe some loose powder ref
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