Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Marion McLurg
Silver on Black as I had difficulty reading the Black on Black.
Back to Black :)
Leave High Maintenance as it is, we are used to the packaging and know what is for. Why add any costs to an already great product
Elaine Waller
I think keep the lettering silver on the Back to Black as the black writing is a little hard to see.
I don’t like the idea of holographic lettering for High Maintenance – I think it’s great as it is.
Sally Halliwell Halliwell
1. Black on Black- the silver on black seems a bit dated.
2. Back to Black
3. Holographic- Love this.
Brenda Graney
1. Silver print on black
2. On the dark side : Black as your darkest secret
3. Why not just write on the packaging that the product is suitable for all colours? It avoids ambiguity. I would not immediately connect the changed print as meaning multi-coloured fabric use.
Alison
Silver on black writing a definite for vision support. Why add holographic if manufacturing costs higher? As other comment – a lot of packaging. Looking forward to trying these
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