Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Carol
Black on black
Like holographic
Susan Dowling
Silver on black – can’t easily read black on black.
Back to Black
Back to White – blanc slate conjures up images of a grey slate colour
Leave the High Maintenance as it is, we’re all used to that and it saves costs
Andrea Leon
I do love the holographic however black with silver writing is easier to read.
As someone who has purchased every product since conception, I hope these are weather proof as I keep mine in the side entry under cover
Caron Ford-Wilson
1. Black on black is more chic
Maybe people know by the black box but silver is more visible for some- not all
2. Back to Black- never fade away
Blank slate- a fresh new white
( because slate makes me think of grey – better if it was a “Blank Sheet “ like a fresh new page… sorry if this is too much !
3. I think the pink fits better with Tallow & Ash brand but All Colour should be obvious and bold
Dawn Goodwin
Holographic looks beautiful on both products, tag lines are fun, but are they necessary?
I assume packaging is recyclable but why not produce something that could be refillable as with your other laundry products.
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