Top Notes
Mango, Lychee, Orange
Formulated By The UK’s Leading PhD Chemists
Our cleaning formula uses powerful plant-based cleaning chemicals that are non-toxic, biodegradable and kind to skin.
Kind to skin
Dye and enzyme free, gentle enough for the whole family
Non-toxic
No harsh chemicals, powerful plant-based cleaning
Biodegradable
Natural breakdown & safe for aquatic life
Vegan, Cruelty-free
No animal products, no animal testing
The Notes In Fruits Elixir
Discover what makes the Fruits Elixir scent smell so luxurious
Mid Notes
Osmanthus, Orchid, Coconut Milk
Base Notes
Caramel, Vanilla Wood, Musk
6 Elixirs, 10+ Duo's, 1000+ Combinations
Fragrance Layering For Laundry
A new way to make your clothes and home smell incredible. For the first time, you can truly personalise your laundry scent by adding individual notes to each wash.
The Scent
The Perfect Fruits Elixir Routine
For years, laundry has meant mixing products from different brands, with mismatched scents, formulas, and values. We created a complete laundry routine that works together seamlessly, making every wash feel simpler, more elevated, and more enjoyable.
Add Stain Remover
Pre-Treat
Stain Remover powder + Pens for tackling marks before they set
Add Laundry Duo
Clean & Conditioner
Laundry Duo to wash beautifully, soften and care for your fabrics
Add Scent Booster
Scent Boost
Add Elixir for a more customised, stronger fragrance experience
Add Fabric Spray
Refresh
Use fabric sprays to refresh and deodorise fabrics in between washes
Oud Elixir
A perfume-grade concentrate designed to add rich, smoky oud notes and a warm, luxurious depth to your laundry scent.
T: Rose Suede Accord
M: Sandalwood, Oudh Accord
B: Amber, Amberwoods, Patchouli
Vanilla Elixir
A perfume-grade concentrate designed to add warm, creamy gourmand notes and a comforting finish to your laundry scent.
T: Praline, Tonka Cream
M: Whipped Vanilla, Benzoin
B: Sandalwood
Floral Elixir
A perfume-grade concentrate designed to add soft, airy florals and a fresh, delicate feel to your laundry scent.
T: Waterlily, Pear, Peony
M: Rose, Lily of the Valley, Peach
B: Musk, Sandalwood
Fruits Elixir
A perfume-grade concentrate designed to add juicy, tropical fruit notes and a creamy warmth to your laundry scent.
T: Mango, Lychee, Orange
M: Osmanthus, Orchid, Coconut Milk
B: Caramel, Vanilla Wood, Musk
Citrus Elixir
A perfume-grade concentrate designed to add bright citrus, delicate florals and a clean, uplifting feel to your laundry scent.
T: Tea, Bergamot, Citrus Zest
M: Rose, Orange Blossom, Violet
B: Musk, Dew Accord
Aquatic Elixir
A perfume-grade concentrate designed to add fresh marine notes and an invigorating coastal feel to your laundry scent.
T: Sea Salt, Marine Accord
M: Samphire, Pink Pepper, Coastal Fir
B: Oceanic Oud, Musk, Amber
Oud Elixir
A perfume-grade concentrate designed to add rich, smoky oud notes and a warm, luxurious depth to your laundry scent.
T: Rose Suede Accord
M: Sandalwood, Oudh Accord
B: Amber, Amberwoods, Patchouli
Vanilla Elixir
A perfume-grade concentrate designed to add warm, creamy gourmand notes and a comforting finish to your laundry scent.
T: Praline, Tonka Cream
M: Whipped Vanilla, Benzoin
B: Sandalwood
Floral Elixir
A perfume-grade concentrate designed to add soft, airy florals and a fresh, delicate feel to your laundry scent.
T: Waterlily, Pear, Peony
M: Rose, Lily of the Valley, Peach
B: Musk, Sandalwood
Fruits Elixir
A perfume-grade concentrate designed to add juicy, tropical fruit notes and a creamy warmth to your laundry scent.
T: Mango, Lychee, Orange
M: Osmanthus, Orchid, Coconut Milk
B: Caramel, Vanilla Wood, Musk
Citrus Elixir
A perfume-grade concentrate designed to add bright citrus, delicate florals and a clean, uplifting feel to your laundry scent.
T: Tea, Bergamot, Citrus Zest
M: Rose, Orange Blossom, Violet
B: Musk, Dew Accord
Aquatic Elixir
A perfume-grade concentrate designed to add fresh marine notes and an invigorating coastal feel to your laundry scent.
T: Sea Salt, Marine Accord
M: Samphire, Pink Pepper, Coastal Fir
B: Oceanic Oud, Musk, Amber