Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!
1775 comments
Margaret Irwin
All of them but board meeting would surely be my new favourite!
Jodie Grove
These sound beautiful. Only one I would personally avoid is Country Club as I am very bored of Jo Malone Lime, Basil and Mandarin and it’s been over copied, but that is probably because it’s so popular!
Anything that smells like Santal 33 is a big yes from me and Soft Aura sounds lovely as does ‘when life gives you lemons’.
I’m still hoping to find a decent I love as much as Candy Beach…
Robyn
1,3,6,7 wound amazing! Can’t wait!
Roxanne Simmonds
These all sound fantastic apart from 1, that one doesn’t really do it for me but the others I’d love to see, particularly 4, 6 and 7
Rachel Vine
1,3,4 & 6 all sound incredible! I’m still waiting for a lavender one though…
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