Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1775 comments
Roxanne Simmonds
Would also love to see rain and salted moss as a shampoo and conditioner, when I use the spray it makes me think of clean clothes dried on the line it’s lovely
Liliana Fernandes
The first one and the last one pls and thank you
Yogini Patel
I would definitely try 3, 4, 5, 5, 6 and 7. The first two I would like to try but feel they maybe a bit masculine smell (I could be wrong). Will you do offering sample packets for them so we can try before we buy and then give you appropriate feedback?
Emma Harris
All sound fab but I love 1 and 6!
Joanne
I’d try most with exception of 3, 4 & 5.
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