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Since launching the brand in March 2023, over 80,000 amazing people have tested prototype products and joined us in our mission to revolutionise the boring laundry industry. Together, we've created the best-smelling laundry detergents and fabric softeners available. Formulated with planet-friendly, vegan, cruelty-free ingredients. Powerful plant-based stain removal. Made in the UK. Non-bio for sensitive skin.

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42 products

Discovery Samples
Sale price€12,95
4.8
Discovery Bundle
Sale price€24,95
4.9
Fragrance of the Day
Sale priceFrom €15,95
4.8
Sold out
A Bottle of Everything
Sale price€84,95
Oud Laundry Shampoo + Conditioner
Sold out
Aurora Laundry Shampoo + Conditioner
Sold out
Bahama Vibes Laundry Shampoo + Conditioner
Duvet Day Laundry Shampoo + Conditioner
Sold out
Celestial Laundry Shampoo + Conditioner
Candy Beach Laundry Shampoo + Conditioner
Mystery Box (Subscription only)
Sold out
Date Night Laundry Shampoo + Conditioner
Oud Laundry Shampoo + Conditioner Refill
12 Refills of Oud
Sale price€76,95
Oud Bottles + Refills
Odyssey Laundry Shampoo + Conditioner
Laundry Shampoo - 2 Pack
Sale priceFrom €12,95
5.0
Duvet Day Laundry Shampoo + Conditioner Refill
Odyssey Laundry Shampoo + Conditioner Refill
Sold out
Aurora Laundry Shampoo + Conditioner Refill
Sold out
A Refill of Everything
Sale price€76,95
Laundry Conditioner - 2 Pack
Sale priceFrom €12,95
5.0
Sold out
Celestial Laundry Shampoo + Conditioner Refill
Sold out
Bahama Vibes Laundry Shampoo + Conditioner Refill