Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1775 comments
Cassie
Can’t wait to try Board Meeting! …despite being Retired from business x
Anastasija S
Country Club and When Life Gives You Lemons
Nicole
Golden Oud and Board Meeting … YES PLEASEEE!! When can I sample!!! 🤩🤩
Amy
I would absolutely try 3. Spa Day, 4. Soft Aura And 7. When Life Gives You Lemons.
Sample sachets would be fab so we can try them all out!!
Linda C
Me again- why don’t you make fabric sprays of the most popular scents we’ve suggested on this thread? I would also love a Mojhave ghost fragrance … also, I travel a lot for work and stay in hotels. Would be great to have the fabric sprays in travel sizes 100ml or smaller. This would be so handy to spray clothes or even the hotel bed sheets!
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