Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1775 comments
Julie Foord
I’d love to see Board meeting and Golden Oud ♥️
Heather
These all sound so intriguing and it seems like there’s something for everyone here! I definitely think sample sachets are a must for new fragrances though, so people can try a vault collection sample pack to try the new smells that come out!
Karen
Wow! I think there is something for everyone in there!
Love the Country Club and When Life Gives you Lemons – they have notes I love.
Looking forward to them
Dianne Taylor
3 and 4 sound wonderful
Karen Horton
Board Meeting and Golden Oud are definitely my kind of fragrances, Penhaligon’s Halfeti is my absolute favourite!!
Leave a comment
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.