Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!
1775 comments
Deborah W
I would try them all ! But “Soft Aura Spa Day and When life gives you lemons are my top 3 based on the descriptions and the mood board vibes . Can’t wait to try
Emma D
1,2,3 & 4 appeal the most! Potentially like the lemons (7) suggestion although a large number of neroli/orange blossom (same thing) fragrances get a bit too powdery or lose the simple sweet/floral note. Love spicy fragrances (‘Cardamom bun’ fragrance!??), but find oud overwhelms everything else and v powdery on the nose so would prob steer clear of that. Potentially like the sound of the cosy one…..but on the fence a bit. Would want to sniff a sample first.
Gemma Elliot
Love the sound of them all with exception to 6 & 7. For me, 6 could be a bit sweet and lavender just doesn’t do it for me. I’m sure others will love them though😀
Alexis Ripley
Golden oud sounds incredible 😍
Tammi Cummings
Not 6 or 7 for me but others sound lovely
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