Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!








1776 comments
Lynn
Love the sound of numbers 1 – 5, would love samples to try them out!
Tracey Dutertre
I am very excited for “When life gives you lemons” and I know my son will love Golden Oud. I hope they make it into production.
Emma
I hate the names Board Room and Country Club. But the scents really appeal to me. I love the Sandalwood and Cedarwood fragrances, Odyssey is my current favourite!
Debra Findlay
1-5
Any samples?
Would love to road test for you. How do I get involved with testing new products?
Justine
1 and 5 – I like the strong earthy scents all year round
But 7 for the summer laundry, sunshine & holidays
Oh. Are there going to be refills for the laundry cleanse sprays too – please x
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