Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!








1776 comments
Emma
My top 3:
Country Club
Spa Day
When Life Gives You Lemons
Jess
I need ‘When life gives you lemons’ in my life!
Clare Wigram
Country club
Life Gives you lemons
Denise
They all sound amazing! Soft Aura and Country Club would be top of my list
Emily
I love the sound of 7 – when life gives you lemons – my dream combo
My second favourite is soft aura
These sound amazing
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