Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!








1776 comments
Aimee Mitchell
Ok, these all sound amazing.
From a marketing point of view, I definitely see Soft Aura blazing off. The inspirational fragrances are big favourites!
I am intrigued by a possible Carol’s Daughter type of lemon cookie or almond cookie gourmand as well.
I love the entire line that’s currently available. My fave of these ironically enough has been Enigma. I literally want cleaning products next lol.
Teresa James
Just a thought, as a new company, you could approach QVC shopping channel. Your brand is just the type of product that would appeal to the audience. As a QVC shopper myself I know we are a sucker for a new sent or colour!
Lyn
1,2,3,5&6 are a yes from me. More masculine, spicy, woody scents would be appreciated by my other half (and me!) – he’s not a fan of the flowery girly scents. I like them all!
Lucia Hedderley
They all sound lovely especially under the stars
Nicola Hall
Rain and Salted Moss as a shampoo and conditioner would be fantastic 💧🫧🫧
Leave a comment
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.