Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!








1776 comments
Emmi B
All I can say is WOW! I’m a little late but I am excited theses seem like some amazing scents in particular under the 🤩 soft aura 😍 and spa day 🥰 since we’ve had some of the others already I won’t include any from those drops I hope we’re getting them all I can’t wait!
Rochella B
Found the key 🔑 now what happens? 😅
Leah Walsh
Found 🔑 what do I do now 🤷♀️😅
Rose Boisvert
Found the key page 8 blog at bottom
Emily Thompson
Found the 🔑! Yay!!
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