What are we missing?

What are we missing?

Hey, it’s Ciara here :)

 

We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.

Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!

So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!

Thanks for your thoughts in advance. 🥰 

Best wishes,

Ciara

230 comments

Pauline Grice

Pauline Grice

Hi, I’m disabled 75. I just can’t undo the ring pulls on the big bottles
Are you still doing samples. As I can still use scissors!

Donna Elvin

Donna Elvin

Please try this one. This is my personal favourite combination. I think it will be a winner 🏆
Too notes – Oudh wood
Middle notes – raspberry, benzoin tears
Base notes – incense
I would love to hear your reaction!

Gill Ellidge

Gill Ellidge

I’d love to see tumble dryer sheets to match your fragrances.

Sheri Browning

Sheri Browning

I would love to have cocoa butter kisses and Pistachio shampoo and conditioner back to go with the sprays.
Also a spray to go with rain and icing on the cake 😃😃😃

Alexandra Gallagher

Alexandra Gallagher

Could you pleeeeaaase do rain and salted moss in laundry and conditioner too xxx

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