About a year ago, we launched a fragrance that every bit of market research told us wouldn't work… and it turns out... they were right 🙈😂😂
The weird bit is… you all loved the idea! So we genuinely thought we'd created our next best selling scent. A creamy blend of cocoa and vanilla, the first ever brown bottle in the collection, a seriously cosy scent. 🧸🤎
Instead...we've accidentally created one of the most exclusive laundry detergents in the UK because only a few of you have it! 😜
So today, we're officially announcing that once Cocoa Butter Kisses is gone, it's gone and we won't be producing any more! 😢🥹 (If you're a subscriber, don't worry as we've put aside lots of bottles so as long as you'd like this scent, you've got it)!
It's one of my favourites personally, so I'm so sad to see it go. If you'd love to try it, shop it here!
Before she goes, I'd love to know… What do you think happened? Was it the scent? The bottle? Or were you all just too loyal to our other scents?
It’s not all bad news... we’re giving a Cocoa Butter Kisses fan the chance to win a year’s supply 🤎 We’ve shared the details of how to enter on our Instagram! Follow our Instagram here
204 comments
Dorothy Leadbitter
Never tried, have had everything else but should give this a go I may be pleasantly surprised as the comments are so good for it
nick bielby
I haven’t tried it because I just don’t like the sound of it. Doesn’t sound like a freshly washed scent. I am also having trouble with marks or stains on my laundry and have recently had to buy something else to see if that gets them out, sorry.
J
Stop with the food smells, it was a trend and it’s very much on the way out. Bring in tea, modern aldehydes, mineral notes, green notes (tomato leaf for example is becoming a big one). Perfume industry goes through major trend shifts all the time and if you market yourself as a perfume based laundry brand you really need to stay ahead of what’s going. Invest in trend predictions and consult actual perfume enthusiasts and collaborators. Oh and please make them stronger! Home Sweet Home is the only one that actually sticks
Laura Reed
I’m not a fan of cocoa scents in general. I tried it and it was okay, but definitely not in my Top 5. (My absolute favourite is Duvet Day, followed closely by Oud.)
Jo Green
Noooooooooooo!!!! It’s my favourite!! Best stock up quickly! This news has ruined my day 🥹
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