16 June 2026
Was this lady being too honest? 🫣🤪😂🫶
We showed our new packaging, thinking it was great, and a customer commented saying that she didn’t like it 😮
But really, that comment was exactly what we needed! Because honestly, we didn’t like it either 😅😂
We are trying to do something different in laundry, to reinvent an entire industry. Â
And the way that we designed that first packaging was actually to satisfy the way retail is currently done! But it just doesn’t nail what we are trying to do.
So, thank you!  🫶
We are sending you a free stain pen for giving us the push we needed,  and we’ve gone back to the drawing board 😂
Here’s a few shots of what we’re working on! I’ve labelled them A, B, and C so let us know which one you prefer, and we’ll make it happen!!




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1167 comments
Sarah Bolton
It’s B for me
Charlotte Moss Moran
I like B, but loved mine when my husband brought it home from the food shop, I thought it was a swanky lip gloss or mascara at first.
I Love tallow & Ash! My conservatory currently smells of cocoa butter kisses from hanging my washing out in there today 🤎 xx
Natalie Futcher
C – has a very classy look
Sharon Grosvenor
B
Megan Kennell
B I also think it reduces the amount of packing as well, because totally honestly I just throw away packaging so I think smaller packaging is better!
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