16 June 2026
Was this lady being too honest? 🫣🤪😂🫶
We showed our new packaging, thinking it was great, and a customer commented saying that she didn’t like it 😮
But really, that comment was exactly what we needed! Because honestly, we didn’t like it either 😅😂
We are trying to do something different in laundry, to reinvent an entire industry.
And the way that we designed that first packaging was actually to satisfy the way retail is currently done! But it just doesn’t nail what we are trying to do.
So, thank you! 🫶
We are sending you a free stain pen for giving us the push we needed, and we’ve gone back to the drawing board 😂
Here’s a few shots of what we’re working on! I’ve labelled them A, B, and C so let us know which one you prefer, and we’ll make it happen!!






1178 comments
JO-ANNE FOSTER
Good morning,
Decisions decisions…. of course packaging is important it’s what first attracts you to the product isn’t it so getting it right is imperative…. I have to say I do really like A and B, both simple yet classy and a brilliant addition to your products. BUT, like so many have said, we are supposed to be cutting out the plastic….. sooo, how about you use C but have a peep hole in the packaging so everyone gets to see the how gorgeous the product is… either a fat open square on the front or a long skinnier strip the length of the box obviously not big enough for the product to fall out or some horror pulling it out of the box to steal it but just enough to give prospective buyers a peek 🙂
… Does this make sense? I hope so… I know what I mean 🤣😂
Good Luck
Breanna Mindo
I really like the current packaging otherwise C is my favourite. I try to minimise buying single use plastic so A and B would put me off a bit
Cheryl wall
I use to work in asda.
Se many things get nicked, so thinking on them lines, if going in to supermarkets you packaging may need to be a bit bigger,
An silled in to make it harder to take, cos it’s just pocket size, but then again if you want it that bad you’re just take it.
Oh one more thing put security pages inside filled packaging, before it goes out.
Thank you .
Jacqui
I like package b although I think c looks the most upmarket. I love mine and have one near me at all times. I absolutely adore the scent and almost wait for someone to splop something lol
Susan Foster
If A & B are going to have plastic so you can view the pen and we’re supposed to be using less plastic is maybe not a good idea, C seems to be a better idea
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