16 June 2026
Was this lady being too honest? 🫣🤪😂🫶
We showed our new packaging, thinking it was great, and a customer commented saying that she didn’t like it 😮
But really, that comment was exactly what we needed! Because honestly, we didn’t like it either 😅😂
We are trying to do something different in laundry, to reinvent an entire industry. Â
And the way that we designed that first packaging was actually to satisfy the way retail is currently done! But it just doesn’t nail what we are trying to do.
So, thank you!  🫶
We are sending you a free stain pen for giving us the push we needed,  and we’ve gone back to the drawing board 😂
Here’s a few shots of what we’re working on! I’ve labelled them A, B, and C so let us know which one you prefer, and we’ll make it happen!!
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1143 comments
Mandy Ayres
I think C
Sharon Magee
I like C it’s clear what it is. The rest reminded me of make up and wouldn’t grasp my attention as being a cleaning product
Anna Sanders
Love B but love the information on the archived package but not the hand I think this is part of what makes it look tacky (sorry to who evers hand it is 🫣). I also think that if your going to do a side information piece that it shouldn’t have round corners as it detracts from the lovely crisp lines of the box with it’s sharp angles. Just my thoughts xx
Sabrina S
C you get a glimpse of the product whilst still having your packaging clear for shoppers
Louise Wilkinson
Personally C, I would be concerned that the others look too much like a cosmetic which is great when in your handbag but not necessarily on the busy shelves of a supermarket.
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