OMG these arrived today!

OMG these arrived today!

Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.

The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜

These will be game-changers for stop your darks from fading, and whites from greying. 

They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;

1. Back to Black box - black on black, or silver on black?

2. Tagline idea for Blanc Slate or Back to Black? 

3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover

We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳

 

265 comments

Philip Seeley

Philip Seeley

LOVE LOVE LOVE 🖤 🤍
Definitely silver on black, much more easier to read.
Holographic sounds pretty cool 😎

Sam

Sam

Definitely silver on black, so much easier to read, and holographic for the High Maintenance for sure!

Fiona

Fiona

Silver on black definitely. The black on black text is harder to read. I like the original high maintenance better as purple is my fav colour but blanc slate with the holographic writing fits in with the rest of the branding better.

Jane Rudd

Jane Rudd

1) silver on Black

3) High maintenance yes to a holographic

Lisa Cornwall

Lisa Cornwall

I love that you used my back to black idea.

Silver on black

Blanc slate. Silver on white

And I love high maintenance as it is.

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