Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Eleanor McKenzie
Black box with silver lettering
Tagline: Whiter than White or Whiteness that shines Bright
Holograph
Angela Haigh
Silver on black
Sadie
1.Silver on Black for sure!
2. Blanc Slate “to whiten & brighten”
Back to Black “stay on the dark side”
3. High Maintenance is fine as is!
Gary
Silver on black
Holographic
Valeria Peeva
Hey Ciara! 👋
Thanks for sharing the exciting new packaging concepts – they sound amazing! Here’s my input:
Back to Black box – black on black or silver on black?
I think silver on black would give it a sleek, modern touch and make it stand out a bit more. It adds a nice contrast that could make the product feel a bit more luxurious.
Tagline ideas for Blanc Slate or Back to Black?
For Blanc Slate, how about: “Keep your whites pristine, from wash to wear”?
For Back to Black, maybe: “Defend against fading. Embrace the dark.”
Both could be catchy and tie in with the whole beauty routine vibe! 💜
Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover?
Yes, I think going holographic/multi-coloured would be a fantastic idea! It would really highlight that it’s an all-colour product and give it a fun, eye-catching appeal.
So excited about these new products – especially the Darks powder! Can’t wait to try the testers in the new year! 🥳🥰
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