Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Lisa
I think silver on black
2. No good at those tag lines
3 holigraphic
Guy Van Dichele
1. If I had to choose it would be silver on black. Black on black nice but hard to read. But I think it should be neither and go classy with gold / brass on black.
2. Not blanc slate but back to black I like. Black to life I think would work well. Like the 90s song Back to life! Plus you are bringing your clothes back to life and encouraging to use clothes for longer helping the planet.
3. High maintenance I would do in gold/ brass but in white box instead of the black box so they look like a set together. Like salt and pepper. But you could do limited edition multi coloured type say for example on pride month but also to get the message across to all stain colour remover but also a supporter of LGBTQ+
Hope that helps
Jane oakley
I’d like something that can also help visually impaired identify the box iif the scent doesn’t clearly say what it is. Maybe something embossed rather than hologram.
Dorothy Spence
Silver on black looks classy
Sorry not good at tag lines
Holographic and recyclable or refillable would be good
Alexandra Gallagher
1. Silver
2. Dark – Welcome to the dark side,
White – where there are no grey areas
3. Holographic
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