Elixir Update! 😍
In 2024 an industry giant may have copied our product name that we’d shared since 2023 🫠...So the question is, do we keep the name Elixir or switch it up.
As much as we love the name Elixir as it truly encapsulates this product, what are your thoughts on changing the name? We’ve come up with some options and we’d love to know which you like.
• Elixir
• Scent Booster
• Scent Boosting Drops
• Scent Serum
• Scent Drops
• Fragrance Essence
Let us know in the comments below, which name you think works best! 🥳
After 2.5 years of testing and development, the Elixirs are nearly ready! 🥰 We’ve created a formula that we are so happy with and designed a format that the laundry industry has never seen before! 😯 We’re so excited for you to try and love them as much as we do.
From sample sachets, frosted bottles with pumps to components you might find in your skincare routine, we’ve tested all the packaging options for this product and when our final format arrived at T+A HQ we couldn’t wait to show you them! 😍
The colours are incredible and seeing them altogether makes us so excited to launch this product, adding these to your T+A collection is not only going to elevate your routine, but the aesthetic of where you do your laundry. 🫶
We’ve got a few final text tweaks to make before we can press complete on this product but the wait is nearly over!!
The Elixirs (or maybe a new name) in all their amazing colours and scents will soon be yours. 💜
Let us know which name you think we should go for!

1008 comments
Ivan
Elixir reminds me of an herbal tea 🤣 Scent Serum is horrible!
I’ll call them Essence. Single word, simple and easy to remember. It gives it that luxury approach that might justify the high price I’m sure they’ll cost
Sally Robinson
It can only be Elixir. Elixir can be both a name and a description. The other choices are just a description with no name.
Claire
I prefer Elixir, but if you need to define or change it, how about Fragrance Elixir?
Or along the lines of the perfume industry when they release a stronger version of a scent, they call it an Absolute, so Fragrance Absolute or Absolute Aroma.
Out of the names you suggested I would probably choose Scent boosting Drops, it’s not my favourite, but it does what it says on the tin.
Christine Hawthorn
I think keep it simple – Elixir sounds luxurious. Cannot wait for them, you can guarantee I’ll be buying all of them…. (Sorry bank balance!) x💜
Jade Coldwell
Liquid Scent
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