04 August 2023
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Elixir Development Update!
500 prototype products are now in testing in homes all over the UK! Feedback is coming in every day as people test the earliest stage Elixir product. We’re so excited to hear so many people loving it already, with 72% saying they prefer it to traditional scent beads as it didn’t leave any residue/marks and they found it easier to dose in the tray.
Thank you to everyone testing the first ever Elixir product, we really appreciate your feedback and we can't wait to make amazing laundry products with you!
Check out a preview of the concept packaging for the Elixir products. It’s designed to fit perfectly beside your Laundry Shampoo + Conditioner bottles - ideal for organisation and space saving. Just add two pumps, or as many as you like to your conditioner tray for a fragrance boost! The colours will match the current bottles, so this one is the Celestial Elixir concept bottle. The bottles fade to clear so you can easily see when you’ll need to top up again. We’d love to know your thoughts at this stage! Comment below what you think, and we’ll keep you posted on our progress!
Here’s some of the initial feedback from those testing the Oud Elixir! 50% of testers have now filled in the feedback form, so we’ll continue to review the performance as it comes into us to make these the best products possible for you!
46 comments
Joanne Connors
I’m gutted I missed out on testing the elixir but hey ho…. I would like to say that I also put the scent boosters in small bags in my drawers & hang in my wardrobes for that extra hit of freshness. This the only thing that I would be missing out on as your scents are so much nicer than others on the market. Kind regards JoJo
Shannon Hare
Love the concept packaging! Absolutely gorgeous.
sarah smith
Absolutely love all of your products, get lots of compliments when I wear my clothes. The Elixer is fantastic and I prefer it to scent balls. And that package.. Yeah please
Emma Cuthbert
I love the idea of the elixir bottle it’s stunning!!
Eden
I absolutely love Elixir! My clothes now have the delightful scent of designer aftershave as soon as they come out of the washing machine. One small suggestion for improvement would be to relocate the pump closer to the left or right, which would make it even more convenient to dispense into the washing machine drawer.
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