We've just hit 1M orders!! 😱

Huge congratulations 🥳
I grew up in the 70’s only knowing chemical cleaning products for laundry – strong chemical smells somehow were meant to mean “clean”
It’s so amazing to see your company revolutionise laundry in the way that you have , laundry is enjoyable now in my home 🥳.
Some homes have wine cellars – well mine are filled with my stock of Tallow and Ash – every bottle a true vintage 💕

I’m so happy for you! I wish I had known about this at crowdfunding stage. I am a huge fan. Drove 75 miles to get to London Westfield for the lemon launch. I am responsible for a fair few of the million and I am so excited to see what you do next! The Cheltenham office is exciting. Well done and please bring back Enigma

Congratulations 🤍

Congratulations to you all! These are the most beautiful smelling laundry products ever!! Can’t wait to see what amazing scents you bring us in 2026 😍

Congratulations!! Soo happy to see the numbers you’re hitting!! And the beautiful scents your making, I work in Niche perfumery and this to me is “Niche Laundry” ❤️