Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
230 comments
Laura Cornwell
I missed out on the cocoa and vanilla scent and really wish I could have got it! It’s something quite neutral that I think would be a good staple to the collection as it’s not too floral. We wash mine, my daughters and husbands clothes and I think it’s good to have something not to gender specific.
K
Candy Beach was the best! So sad it’s discontinued. I think it should be renamed and included in the sample packs so customers can try before they buy!
Lou R
I love the subtle smell of vanilla, green apple and cinnamon.
Charmaine
I yearn for a sherbet scent ( dolce vita esq) or and not similar at all is Noir from the white company, so clean and fresh.
Paula
Raspberry and rhubarb x
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