What are we missing?

What are we missing?

Hey, it’s Ciara here :)

 

We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.

Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!

So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!

Thanks for your thoughts in advance. 🥰 

Best wishes,

Ciara

230 comments

Megan

Megan

Black opium or a berry scent. But like a frosty vanilla berry. I would love a scent that is more berry than cherry

Ling Cooper

Ling Cooper

Hello! Not sure message sent last time, so I would personally love Byredos Mojhave Ghost or Missing person by Phlur (think of a skin musk, neroli, sandalwood, blonde wood) its like a warm hug scent. I’m craving softer perfumes as opposed to say Bacarat. Ps gifted my dad the date night fabric spray and he said quote it’s very good, I sprayed it on the end of my bed and 2 days later I can still smell it!

L

L

If you can replicate a scent akin to Halfeti, you’ll be on to a winner!

Dawn Edes

Dawn Edes

Molton browns coastal cypress is so clean a nice scent

Maybe a myrrh in the woody or something that smells like dioriveria

Lisa Sellers

Lisa Sellers

Dolce and gabbana light blue would be an amazing fragrance .
Fresh and aquatic.

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