Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
230 comments
Marketa Saunders
I absolutely loved Enigma only hope you will bring it back as permanent one. I which actually the limited editions were not limited 😭
Kirsty Thompson
Sweet vanilla, caramel, chocolate, like icing on the cake and cocoa butter kisses had a sweet cupcake baby
Tracy Gibson-giles
I like fresh scents. No offence but Duvet Day was a big disappointment for me, not nearly strong enough scent wise.
Also like citrus scents, something like Jo Malone lime, basil, mandarin. :)
Karen Corbishley
I love romantic perfumes with a fresh twist. Frangipani, honeysuckle and jasmine are divine. Oh to sniff those scents right up the nozzie getting into bed 😍.
K dee
Woodsage and sea salt.
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