Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
230 comments
Sally Perrin
I tried your Bahama vibes and thought the scent was very pleasant and fresh but now I have Duvet Day and I’m afraid to say I think it is awful. It smells musty and stale, really quite horrible! I would return it if I could!
C A McGlynn
Can we have Rain & Salted Moss as a shampoo & conditioner please?
Aleksandra Jakubowska
I love Birthday Cake and Enigma so hoping it will go back to stock one day. I would like sweet vanilla scent, maybe fresh Cucumber and aloe Vera too 💜
Hayley fernandez
I love jadore lor
Or Elemis frangapani scent
They would both be incredible!
C A McGlynn
One of my favourite perfumes is Jo by Jo Loves which has top notes of grapefruit, orange, lime followed by black pepper, guaiac wood, vetiver, cedarwood,
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