Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
230 comments
Lauren Parr
Maybe an ‘Arabian night’ scent – amber, blackcurrant, vanilla scents 😃
Jennifer Benyon
I always say the same thing but L’eau Papier by Diptyque would be AMAZING!! (& Totally fits into your “woody” category)… I’d love to try a rain and salted moss S&C too though!! 🤩
Sharron Harris
I think your range is just perfect as it is. Do they contain softners?
Katie Hodgson
White Neroli and Lemon very fresh scent
something that smells like Neom they are gorgeous scents.
Also seychelles white company
Louise burton
Yes definitely missing the herbal beach scents. after all the sweet Perfume & aftershave scents. I’d like a crisp beachfront scent and maybe a tropical pineapple & coconut scent going into the summer. Something uplifting after the cold rainy days we’ve had. St Bart’s smells so good a dupe would be fab.
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