What are we missing?

What are we missing?

Hey, it’s Ciara here :)

 

We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.

Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!

So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!

Thanks for your thoughts in advance. 🥰 

Best wishes,

Ciara

230 comments

Paula Lewis

Paula Lewis

I love a sharp lemon blast of scent. Clean fresh and invigorating. Lovin your work ❤️

Lesley Powell

Lesley Powell

Something ozone, sea salty with a mossy scent. When you take the sheets off the washing line after the sun has burned off a seafret

Lesley Gray

Lesley Gray

Smell doesn’t last do you do tumble dryer sheets

Lilly Y

Lilly Y

Petition for icing on the cake to be a permanent scent! it has been my favourite so far! would subscribe so quick on that! insert Fry ‘Shut Up and Take My Money’ meme

Rose Purcell

Rose Purcell

Just started using the product the scents are lovely. Just wondering what would you use for newborn clothes?

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