Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
230 comments
Jayne
I’d love a herbal/ sea salt type scent or a woody vetiver one please
Alexandra Gallagher
Def green and citrus, a fresh grass orange blossom and jasmine would be my idea of heaven
Hayley Nash
I love salted moss, shampoo and conditioner please x
Tracey Heaton
Ps that last message should have said hit the spot, not the word I used 🤣🤣🤣
Tracey Heaton
I have absolutely no idea why you got rid of candy beach and kept celestial, which smells awful, really chemically. Aurora whilst ok does not hold any scent at all without using literally a triple dose. We need some stronger scents that really last, because that’s what premium priced laundry shampoo and conditioner should be expected to do. I do love your products but a lot just don’t hit the shit. Summer fling was a really weak scent, as was the pistachio one. Icing on the cake for me is too strong and not a nice scent for me, it’s too sweet. A good range from each scent group is defo the way forward
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