Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
230 comments
Candice
I love warm spice and clean citrus, maybe a ginger and lime? Moscow mule style.
Stuart Hutchison
I would like along the lines of Creed Aventus or a Sol De Janeiro Brazilian crush 62 scent😁
Ellie Archer
Seaweed and citrus (bergamot/lemon)
Seamoss and vanilla bean
Sakura and cherry blossom (maybe with some sandalwood to match the woody theme)
Rochelle
Where would icing on the cake sit on the wheel? Could there be a deeper oud scent (as we know ouds provide a lasting scent). For example, Penhaligons has Halfeti and Halfeti Leather.
Belinda Van der Vliet
Neroli and lime , my favourite notes in perfume , so maybe introduce some of those elements . Also take inspiration from Arabic perfumes , as they are very different to the European / American types. Just a thought ! I do like the Oud based fabric shampoo/ conditioner , I love it for my bedding . I like my current one Aurora , but will swop at some point back to Oud . Keep the inspiration flowing !
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