Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
230 comments
Alexis Ripley
Cocoa butter kisses…
T.Falch
I love Jo Malone fragrances and I’d love something like Pear and Freesia. I think I missed the pistachio, which is unfortunate.
Tracy Weeks
Hi Candy Beach is my favourite, scent lasts on my laundry for ages, so lovely!
I think it didn’t sell because it’s in an awful Pink bottle!
I wonder if it had been in a more neutral colour bottle it would have sold better
Alex
Personally think you are missing cocoa butter kisses🤎 love vanilla and summery fragrances
Allison
Anything with a comforting musk or creamy sandalwood please! Along the lines of This is Her by Zadig & Voltaire, Santal Blanc by Van Cleef & Arpels, or L’eau Papier by Diptyque!
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