Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
230 comments
Nicole
Although I have every scent, I feel like you are missing more deep sophisticated scents. In the woody-amber category. Myrrhy Christmas and Naughty and Spice was a nice addition to the range that could fit well in this category. And would be great for men and women.
As alot of the scents are quite floral, they are quite feminine. And then the more masculine ones are SO masculine that they dont feel unisex.
Thomas @makingscentsmakesense
Hi! Big fan of your brand. I don’t think your range is mapped correctly on the wheel. A lot of your florals sit more in the fruity and or gourmand (edible) more than the traditional floral. I think it would be lovely to see a big floral bouquet style fragrance, maybe something orange blossom-centric like Elie Saab Le Parfum. I’d also say you do have some aquatic (odyssey would sit across woody, aquatic and aromatic more than citrus) but a traditional, salty fresh sea spray scent would work nicely (a la Miller Harris L’Eau Magnetic or Issey Miyake Sel d’Issey). I’d also love to see a green, like a nice juicy, jungly green scent (think rain soaked monstera leaves). Something classically fougère and barbershoppy would be a nice addition to, in the direction of Gaultier Le Mâle. Just some thoughts from a person who thinks about smell a lot!
Sandie Smith
Cocoa Butter Kisses is all I need back 🤎
T
The Langham Ginger Flower signature scent is one of the most famous scents in hospitality.
Anything inspired by that scent would be perfect
T
The Langham Ginger Flower signature scent is one of the most famous scents in hospitality.
Anything inspired by that scent would be perfect
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