Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
230 comments
Pamela R
The smell of walking through bluebell woods in spring.
Dangerous2095
To make a highly unisex fragrance go down the line of D&G Light blue for women/Versace man EAU fraiche as they are basically the same just marketed to either sex.
I imagine more than 50% of your customer base is female so to hit that market I would choose something along the lines of Kilians love don’t be shy.
Sam
Keep checking back for icing on the cake. Any update? And will there be a fabric spray of it?
Lyddia Morris
Would love a rose scent like Delina exclusif and a boozy apple and cinnamon scent.
I sadly missed the chocolate vanilla scent but that’s right up my street so id love to see it back.
I also wish the other scents could have the same intensity as Oud or incorporate Oud into some of the new scents.
Fiona Haddon
Someone mentioned Antonia’s flowers amazing perfume . I used to buy it every year for my mum, people always commented on it. Cath Collins does am amazing room fragrance called flowershop
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