Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
230 comments
natalie brennan
Icing on the cake,soft powdery scent,that you can actually smell on the laundry, it’s out of stock,so gone with celestial atm.
Nikki Nathan
Icing on the cake and cocoa butter kisses is all I want…not so in love with the others. If you buy it and love it it’s not great when you then can’t restock 😫
Sue Soltan
Victor and Rolf Flowerbomb is like wrapping yourself in the softest baby blanket … Iv used it for 20years , would love my bedding to smell like that
Lindsay Matheson
Coconut and Rose is amazing together.
Elaine Allan
Fav scents at the moment tobacco/vanilla Tom Ford scent
And
Jo Malone, Sea salt & wood sage
So anything like these would be great
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