What are we missing?

What are we missing?

Hey, it’s Ciara here :)

 

We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.

Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!

So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!

Thanks for your thoughts in advance. 🥰 

Best wishes,

Ciara

230 comments

Beth

Beth

Tom Ford Ombré Leather – it’s an incredible scent

Cheryl Wiltshire

Cheryl Wiltshire

Your best fragrance is myrrh-y Christmas, it kills me that it’s a seasonal one 😢

Dawn Goodwin

Dawn Goodwin

Please bring back Pistachio and Cocoa Kisses permanently 💚🤎, and never ever stop Date Night ❤️🍒🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰

Linda Monks

Linda Monks

Definitely snow fairy by lush use oud but have just received the sample pack to try

Carrie Nurse

Carrie Nurse

Absolutely positively ICING ON THE CAKE full mode…fabric spray,car refreshers, perfume sample vials….anything and EVERYTHING and in the permanent range!!! I havw had to conserve my ICING ON THE CAKE because you werent shipping to the US the last 5 months -so i only use it to launder my sheets ans bedding. It lasts soooooo long and has the MOST delightfully, relaxing, clean, feminine scent EVER!!!! PLEASE RESTOCK AND NEVER RUN OUT AGAIN~ I have to echo another superfan’s suggestion of “a deeper oud scent” again just the absolute BEST scent that lasts 😍 💕 Thank you for all of your hard work and including all of us in this amazing journey ❤️

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