Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
230 comments
Alison Thompson
lush do a christmas scent called yognog, it is gorgeous with a spicy sweet caramel with cocoa butter, toffee smell. It has to be smelt to be appreciated. I love it and would wash my clothes in it for sure.
Also like the idea of fresh cut lawn and apple. Reminds me of when I was a kid. Sort of sweet and earthy smeel entwined.
Lisa
I have absolutely adored Myrrh-y Christmas … I’d love it in a laundry perfume spray too! Please make it in large bottles rather than relegating it to a seasonal treat!
Alison Thompson
lush do a christmas scent called yognog, it is gorgeous with a spicy sweet caramel with cocoa butter, toffee smell. It has to be smelt to be appreciated. I love it and would wash my clothes in it for sure.
Rafaella Melo-Stagni
Hi Team,
My favourite perfume of all time is Pleasures by Estee Lauder. I think it would fulfil some of that emptiness quite nicely. It might be a long shot to throw this here, but I’ll give it a try. Xx
Elaine
I would love Angel by Thierry Muglar. My favourite perfume for 25 years
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