What are we missing?

What are we missing?

Hey, it’s Ciara here :)

 

We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.

Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!

So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!

Thanks for your thoughts in advance. 🥰 

Best wishes,

Ciara

230 comments

Sonja Rachel Jones

Sonja Rachel Jones

There’s an indie perfumery in the US, Sucreabeille, that does AMAZING Honey scents- “Black Honey,” “Imperial Queen,” and “Beekeper’s Daughter” are my favourites. A Honey scent would be amazing-I grew up with bees and hives, and the scent of Honey has always been a comforting one.

Alison Thompson

Alison Thompson

Sorry my other comment didn’t seem to work. I would love the fragrance of freshly cut grass and apple entwined giving a sweet scent with earthy vibes

Jay Crossingham

Jay Crossingham

I would love to have Tom Ford’s Oud Wood, or Ombré Nomade by LV.

Tina

Tina

I love woody earthy smells like cedar wood , sandalwood, moss , pink pepper , patchouli .

Julie

Julie

I’m loving aromatherapy oils like cedarwood, myrrh & cypress at the moment. More masculine but blend so well with ylang ylang, jasmine & patchouli for balance.

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