Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
230 comments
Megan
Chanel No5 would be amazing as a detergent
Veronica Maclean
I love anything floral . It must be strong and keep the laundry smelling floral
Perhaps honeysuckle. Freesia
Kellyann
Please introduce a eucalyptus fragrance
Sharron Wood
Definitely the dryer wood areas.
I once had a driftwood room defuser and it was really nice. Fresh and woody.
I love the Oud and wait (patiently)for the room spray in it too.
My fave perfume is Chanel Chance, not sure where that would sit on the smell spectrum?
Also you was making tote bags to give us for commenting on the supermarket post and we voted for aour fav style – did I miss them coming in?? 😃😃😃
Sarah Capsey
My fav scent of all time is patchouli
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