Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
230 comments
Kasia B
I really love your Naughty and Spice, please keep it!! I bought many of your products, however I tend to use Oud the most. I wash all clothes together, segregated by colour, so when washing my husband’s, my son’s and my clothes together, scents like Icing on the cake are too sweet for them, so I end up using Oud all the time. We also love Odyssey but it’s too masculine for me. Unisex scents are the best in my opinion.
Rachel Chandler
Quiz completed but please bring back cocoa butter kisses soon!
N.Mtry
Something really fresh would be nice too, aqua di gio by armani would be AMAZING as a Laundary scent, maybe mixed with some vanilla .. or dolce and gabanna light blue .. along them lines but more creamy x
Bijal Mistry
Would love a heady Gardenia and Tuberose scent.
Or a Tom Ford Neroli dupe.
Also, any plans for a ’scent booster ’ type product?
Bekki
A apple and mango scent would be great.
Also anything similar to Marc Jacobs perfumes or Chloe Atelier Des Fleurs Vanilla Planifolia. Would love to see tumble dryer sheets one day too
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