Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
230 comments
Tanya Phillips
My thoughts went straight towards something crisp and zesty. Alike D&G light blue. Limes, lemons with a hint of vanilla. I’d love that. My favourite scent you provide by far is Oud. Hope this helps.
Julie Doyle
Love the Christmas scents, something spicy and or nutty, vanilla and baking scents also please
Karen
Coco Chanel or Coco Noir would be amazing! 😊
Patricia Coll
I absolutely love your scents
White musk and orange.
The Christmas shampoo is gorgeous ❤️
Sara
Definitely some clean, crisp, fresh scents going into Spring/Summer. Cedarwood scents are lovely as are Sea salt & driftwood fragrances.
A scent similar to The White Company’s Seychelles fragrance would also be gorgeous and whilst you do have a few florals atm, scents with a prominent lean to violet or iris would be very powdery & clean & possibly pretty for babies laundry too.
Also how about a nice English Country garden scent with a prominent honeysuckle note ? That would be beautiful drying out on the line on a sunny day 😍😍
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